My Caterpillar Website Re-design project
For my summer 2023 internship with Caterpillar, I was tasked with researching user experience drop-off points in the customer transition from cat.com to parts.cat.com. Within this, I found a lack of clear connection points between the two sites as well as a confusing grouping of category items made users far less likely to move between the two sites. After finding this, I created mockups of what the new website would look like in Figma, taking into account what my research had learned.
This summer project taught me how to do user research on common fall-off points and then how to expand on that research to create a better overall user experience. I also learned how to work across different business units to get this project to completion, as this required work from the design, strategy, user research, and back-end teams to be completed!